I have always loved taking quizzes. Que my teenage years of furiously filling out quizzes all to find out which Friends character or Spice Girl I was. We as humans are just naturally drawn to wanting more insight into who we are. Okay, but what does all of this have to do with you and your business? Quizzes are a great way to engage with your audience, provide them with an interactive and fun experience, and all while building your email list.
That’s why when I found Interact, I was thrilled at the opportunity to use quizzes as a lead magnet within my business. Through my quiz, I was able to generate leads, drive traffic to my website, and provide valuable content to my audience.
Brainstorm Your Quiz Idea
So I immediately started brainstorming quiz ideas. I knew I wanted to provide people with a ton of worth and insight with the quiz but I also wanted to use the quiz to bring in leads. So I decided that I wanted to make a self-guided brand audit quiz. At the end of the quiz, it gives them insight into how polished t homepage right above my footer. I also added it to the link on my Instagram profile. You can place your quiz as a popup, as an announcement bar at the top of your website, embed it on your homepage, or even promote it in a Facebook ad.
In the future a may choose to make my quiz more prominent by adding it in an announcement bar at the top of my homepage.
I am so excited that I found Interact and fun way to gather leads and build my email list without feeling grimy. There are so many resources out there and tons of unique ideas on building quizzes that fit your audience and needs.
Want to see my quiz in action?